You can be top 1% even if you have a low conversion rate
Tldr; you don’t need to have a high conversion rate to succeed on OF. Last month brought in over $30k in total revenue (including Cashapp tips). That’s top 1%. You’d probably never guess that the profile page’s conversion rate was pretty low.
0.66% to be exact.Yep, low.
0.66% is not a metric you’d ever see someone bragging about on the OF advice subreddit. In fact, if you tell the average person that your page is converting at 0.66%, they’d probably think you’re not very successful. However, that’s just not true.
I’m writing today’s post to remind you that you can be successful despite having a low conversion rate, here’s how:
It’s okay to have a low OF profile page conversion rate, as long as you make up for it in 1 of 2 ways.
You can still make a lot of money on OF with a low conversion rate if you also have either (1) a lot of traffic going to your page OR (2) high priced items.
Let me break each one down:
Lots of traffic, low conversion rate
A low conversion rate doesn’t matter when you have a lot of traffic. For example, it’s much better to convert 0.1% of 100,000 than it is to convert 20% of 10.
You can see in this example how a lower conversion rate results in more revenue due to a high amount of clicks:
Lots of traffic, high price
A low conversion rate also doesn’t matter if your price is high.
You can see in this example how a lower conversion rate results in more revenue due to a higher price:
If you have a low conversion rate, what should you do?
Of course, you should still try to improve your conversion rate by optimizing your OF profile. This metric will have a massive impact on your revenue.
But if you’re at a place where you simply cannot improve it any further, you can consider:
Optimizing your social media (either improving the quality of your content or the frequency of your content) to get more clicks, to balance out the low conversion rate
Making your subscription cost higher or selling higher priced services/ppvs, to balance out the low conversion rate
The reason why the paid page brought in $30k+ in Feb despite having such a low conversion rate is a mixture of both: a high subscription cost ($35) as well as decently high traffic (it’s not unusual for one social media platform to bring in tens of thousands of clicks per week).
What’s the point of sharing all this?
I just want you to know that you don’t necessarily NEED to improve your conversion rate. Sure, it’s good to, and yes it will definitely have a big impact on business. But, you might be someone who’s been trying to optimize it for 8 months and can’t seem to get it over 1%. If that’s you, that’s totally fine. You aren’t a failure for not being able to get a more average conversion rate.
You can still be wildly successful, you just need your metrics to balance out :)
Good luck out there <3
Kelly