You can be top 1% even if you have a low conversion rate

Tldr; you don’t need to have a high conversion rate to succeed on OF. Last month brought in over $30k in total revenue (including Cashapp tips). That’s top 1%. You’d probably never guess that the profile page’s conversion rate was pretty low.

0.66% to be exact.Yep, low.

0.66% is not a metric you’d ever see someone bragging about on the OF advice subreddit. In fact, if you tell the average person that your page is converting at 0.66%, they’d probably think you’re not very successful. However, that’s just not true.

I’m writing today’s post to remind you that you can be successful despite having a low conversion rate, here’s how:

It’s okay to have a low OF profile page conversion rate, as long as you make up for it in 1 of 2 ways.

You can still make a lot of money on OF with a low conversion rate if you also have either (1) a lot of traffic going to your page OR (2) high priced items.

Let me break each one down:

Lots of traffic, low conversion rate

A low conversion rate doesn’t matter when you have a lot of traffic. For example, it’s much better to convert 0.1% of 100,000 than it is to convert 20% of 10.

You can see in this example how a lower conversion rate results in more revenue due to a high amount of clicks:

Lots of traffic, high price

A low conversion rate also doesn’t matter if your price is high.

You can see in this example how a lower conversion rate results in more revenue due to a higher price:

If you have a low conversion rate, what should you do?

Of course, you should still try to improve your conversion rate by optimizing your OF profile. This metric will have a massive impact on your revenue.

But if you’re at a place where you simply cannot improve it any further, you can consider:

  • Optimizing your social media (either improving the quality of your content or the frequency of your content) to get more clicks, to balance out the low conversion rate

  • Making your subscription cost higher or selling higher priced services/ppvs, to balance out the low conversion rate

The reason why the paid page brought in $30k+ in Feb despite having such a low conversion rate is a mixture of both: a high subscription cost ($35) as well as decently high traffic (it’s not unusual for one social media platform to bring in tens of thousands of clicks per week).

What’s the point of sharing all this?

I just want you to know that you don’t necessarily NEED to improve your conversion rate. Sure, it’s good to, and yes it will definitely have a big impact on business. But, you might be someone who’s been trying to optimize it for 8 months and can’t seem to get it over 1%. If that’s you, that’s totally fine. You aren’t a failure for not being able to get a more average conversion rate.

You can still be wildly successful, you just need your metrics to balance out :)

Good luck out there <3

Kelly

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