Using data to determine how revealing should marketing material *really* be
When marketing for your spicy, a question you’ll eventually run into is “how revealing should marketing material be?” when posting on social media platforms that allow explicit content.
When discussing this amongst peers, there are usually two opposing schools of thought:
Belief #1: It’s better to be conservative in marketing material, so that potential fans are inspired to subscribe in order to see more.
Under this belief: If you give things away for free, less people will be willing to pay for it. You can make content that succeeds even if it’s not revealing. This also limits the amount of people who see your most explicit content, which is important to those who want to keep their work life and personal life separated or anonymous.
Belief #2: It’s better to be revealing in marketing material, so that fans are more excited by what they see.
Under this belief: Making content that’s revealing is more stimulating than content that is revealing, and therefore more likely to succeed on social media.
While each of these opposing beliefs is totally valid, the is no singular truth in which is better: the answer varies from creator to creator.
However, I think a far more interesting question is not “how revealing should I be?” bur rather:
What drives more impressions to the OF page + increases revenue the most?
Ask the right questions to figure out what actually works for you
Navigating this topic really comes down to how well can your social media posts perform metrics-wise, with nudity in mind.
Some questions to further dig into this are:
What kind of content performs better on social media?
What kind of content gets more people to OF?
What kind of content has a higher subscription rate to OF?
What kind of content brings in more revenue from new subscriptions?
The best way to actually find the answer is to just test it for yourself: for one month (or less, depending on how much data you get), only post sfw content. The next month, post more explicit content.
For month A and month B, separately measure:
To evaluate “What kind of content performs better on social media?” look at the actual performance in terms of likes/upvotes/views/etc.
To evaluate “What kind of content gets more people to OF?” use tracking links from your social media platforms and/or measure the incoming guests on OF's analytics.
To evaluate “What kind of content has a higher subscription rate to OF?” divide new subs by total guests during the time period that you were using a specific kind of content to promote.
To evaluate “What kind of content brings in more revenue from new subscriptions?” measure your revenue from new subscriptions within the time frame that you were posting one type of content only.
After running both tests, compare the results to see what performs best, what brings the most impressions, and what has the higher conversion rate. Ultimately though, what matters most will probably be which test result had the most revenue, or the highest conversion rate.
My personal answer to this question
After the above, my thoughts are: because nsfw content simply performs so much better on specific platforms, the increase in impressions on the OF page outweighs the potential decrease in conversions.
It's way better to convert 5% of 100 people than 20% of 5 people. I think that some creators can make this work if their sfw/lewd content does quite well, but I think that's not the case for everybody. At the end of the day, I think the best opinions are data-driven opinions. A math girlie is a girlie who makes more money ✨